Fitness Technology to Standardize Assessments & Boost Sales

In the world of fitness and strength & conditioning, the quest to provide effective training to a growing number of clients while maintaining high-quality assessments can be a challenge. Joshua Gould, CPT, CES, USAW, and owner of Seacoast Strength & Conditioning in Rye, New Hampshire, shares his experience with Kinotek: he standardized movement assessments across all of his coaches, and boosted sales.

Searching for Fitness Technology to Scale

As a seasoned trainer, Joshua understands that there comes a point where the traditional one-on-one personal training model can only help a limited number of people. To address this limitation, he sought fitness technology to help save time and standardize baseline assessments in order to scale his business.

Objective vs. Subjective Data

A baseline movement screen is critical to Joshua’s training approach. While he uses the Selective Functional Movement Assessment (SFMA) and Functional Movement Screen (FMS) to assess his clients' movement patterns, he wanted to eliminate subjectivity, and trainer-to-trainer variability.

An Objective, Data-Driven Assessment Solution

Once Joshua saw the Kinotek assessment, and especially the Movement Health Report, he recognized its ability to remove subjectivity from assessments. He understood that the platform’s advanced technology, LiDAR (like RADAR but with light), he could now accurately and consistently perform whole body scans.

“It’s a game-changer for my business because it’s simple, repeatable, and easy to teach,” he said. Kinotek simplified the assessment process, making it easy to establish a uniform process across all of his trainers.

Personalized Playlists

One area of particular interest to Joshua was the ability to create personalized assessment playlists. With just a few clicks, he selects the specific set of movements to analyze, tailored to the individual. Other coaches can also use standard playlists, or create their own.

Bonus: Data-Driven Report Cards…and New Sales

Joshua performs a movement health assessment on potential new members. “It's takes less than a minute for all to upload,” he said. Then he reviews the Movement Health Report with the prospect.

“What really sold me was this report,” he said. Per Joshua it allows even non-experts to understand their movement quality.

“I can easily [show them] that this movement is better than that movement,” he continued, explaining how it helps with sales. “If something isn't very good, it shows them that you're not just here to lose weight, or to improve your performance, we have to work on your movement quality.”

Expanding Application

With Kinotek's versatility, Joshua wants to do more “pop ups” at say golf courses began to explore other channels to reach prospects. The device and setup will attract people to the booth, then his team can offer quick, data-driven insights to participants—leading to new sales.

The Impact of Kinotek

In conclusion, Josh emphasizes how Kinotek has transformed his training business by providing standardized, replicable, and data-driven movement assessments. The technology has streamlined a critical aspect of client onboarding and has positioned his business for scalability and growth. He recommends Kinotek to fellow trainers and fitness professionals looking to enhance their assessment methodologies.

Final Thoughts

Josh Gould's journey with Kinotek illustrates how embracing innovative technology can revolutionize the fitness industry. By shifting from subjective assessments to data-driven, replicable practices, trainers can ensure consistent results, enhance customer experience, and pave the way for business expansion.